“A website was just formality.” Then we made it the sales team.
Texcore Construction runs commercial roofing across the Dallas Fort Worth metroplex. Good crews, real revenue, referrals out the door, and a marketing setup that did none of the work. This commercial roofing case study shows what we built and what the numbers did next.
WHERE THEY STARTED
One page. Last updated in 2023, built on a website builder and left there.
No service pages. No city pages. No blog. No analytics. No CRM worth the name. No process for asking for a review. Work came in through referrals and through leads they bought off the marketplaces.
In the six months before we started, Texcore’s Google Business Profile got seen 481 times. Every search that surfaced it was somebody typing their name, or misspelling it. Nobody found them by searching for a commercial roofer.
They were visible only to people who already knew them.
“There’s never really been a reason. A website was just formality.”
Scott Creech, Texcore Construction
On what happened when a call actually came in:
“I’m almost scared to answer my phone.”
“We wanted something to vet and qualify, so we weren’t losing leads.”
WHAT WE BUILT
Something that works when nobody’s at a desk.
Eighty-four automations run this account.
We also read all 282 pages of their site, rebuilt every page title and description, and added the markup that tells Google what a commercial roofer in Fort Worth actually does. Then we cancelled two software subscriptions they’d been paying for and not using, which put $277.20 a month back in their pocket.
WHAT HAPPENED
Google Search Console. Same length window, first 61 days of working together against the most recent 61 days.
| Before | Now | |
|---|---|---|
| Times they showed up in search | 5,160 | 149,000 |
| Clicks to the site | 57 | 178 |
| Clicks from people not searching their name | 17 | 159 |
That last row is the one that matters.
Before, seven of every ten clicks were somebody typing “Texcore.” Now it’s one in ten. The rest are people searching “commercial roofers near me,” “roofing contractors fort worth,” “does home insurance cover roof leaks.” People with a problem who’d never heard of them.
THE HONEST PART
We’re not going to pretend this is finished.
Their average ranking position went down, not up, and their click rate fell. That’s what happens when you go from showing up for a handful of searches to showing up for thousands. You land on page two for a lot of things you were previously on no page for at all. Absolute traffic tripled. The averages got worse. Both are true, and an agency showing you only the first number is picking.
These are clicks and conversations, not signed contracts. We won’t claim jobs we can’t show you.
The work’s not done.
What This Commercial Roofing Case Study Shows
Three things. A one-page site last updated in 2023 can be found by strangers once it has real page titles, descriptions, and markup that say what the company does. The phone has to be answered before more calls are worth buying, which is why the AI receptionist and the missed-call text went in first. And the averages can get worse while the business gets better, so read both rows of the table, not one.
If you run a roofing company and want the same read on your own setup, our roofing marketing page covers how we approach storm, retail, and commercial work.
WANT TO KNOW WHAT YOUR OWN VERSION OF THIS LOOKS LIKE?
The Free AI Growth Audit finds the specific thing costing you jobs right now. We call your business like a customer would and time your response. You get a short video and a one page fix list. It’s yours whether or not we ever work together.