Meta Ads That Reach Homeowners Before They Start Searching
Facebook and Instagram put your business in front of homeowners while they are still thinking about the project. We build the offers, the creative, and the follow-up so those impressions turn into booked work.
A FACEBOOK ADS AGENCY BUILT FOR LOCAL SERVICE BUSINESSES
Google catches people who already need you. Meta reaches the ones who will need you next month, the homeowner eyeing that aging roof, the family planning a remodel. Run together with Google Ads, Meta keeps your name in the conversation before, during, and after the search.
WHY META ADS FILL THE SLOW WEEKS
Search demand rises and falls with the season. Meta demand is something you create. Seasonal promotions, financing offers, and before-and-after work put jobs on the calendar in the months search alone will not carry.
Meta is also where retargeting lives. Most visitors leave your site without calling. Retargeting brings them back with the offer they need to pick up the phone. And because we filter leads at the campaign level, blocking job seekers, vendors, and out-of-area clicks, you spend on homeowners, not noise.
COMPLETE META ADS MANAGEMENT
Clicks need somewhere to land. A landing page funnel built for your offer converts far better than a homepage.
META ADS PRICING, UP FRONT
Management is $1,500/month or 10% of ad spend, whichever is greater. Creative is included. Ad spend is paid directly to Meta. Also included in the Get Dominant package.
QUESTIONS WE GET ON THIS SERVICE
Do Facebook ads actually work for contractors?
Yes, with the right offer. Meta will not catch someone whose pipe just burst, that is Google’s job. It is how you book the planned projects: roofs, remodels, installs, seasonal maintenance.
Do I need to supply photos or videos?
Job site photos help and homeowners respond to real work. But creative is on us: we design the images, edit the video, and write the copy.
What budget do I need?
Most local businesses see meaningful lead flow starting around $1,000 to $2,000 a month in ad spend. We will give you a straight recommendation in the audit.
Do you require a contract?
No. Month to month, cancel anytime.
How do you keep bad leads out of the lead form?
Meta lead forms get filled by bored scrollers, job hunters, and vendors pitching you. We add qualifying questions to the form (address, timeline, homeowner or renter), use the higher-intent form settings, and route every submission into your CRM where an instant text confirms the request. Anyone who does not reply gets a follow-up sequence instead of a phone call from you, so your time goes to the homeowners who answer.
I boosted posts before and got nothing out of it. How is this different?
Boosting is not a campaign. It shows a post to whoever is cheapest to reach, with no offer attached and no next step. A campaign starts with a reason for someone to raise their hand, gives them one place to do it, and follows up the second the form comes in. That last part is where most boosted budget quietly disappears.
The last outfit that ran my ads never showed me anything. How do I know what is happening?
You work with one person, not an account team, and you see where every lead and every dollar went. If a number moves, you hear why it moved from the person who moved it.
How long before I see leads?
Meta needs conversion data before it gets efficient, so the first stretch is buying information about who your buyers are. We watch cost per lead weekly and move budget as the picture sharpens. Anyone quoting you a lead count in week one is guessing.
Should I raise the budget or fix the follow-up first?
Follow-up first, every time. Call your own business the way a customer would, on a weekday afternoon, and time it. If nobody picks up and nothing texts back, more budget just buys more missed leads. Once the answering is handled, budget is the honest lever. The Free AI Growth Audit times that call for you.
Ready to Be the Name They Already Know?
Book your Free AI Growth Audit and find out what Meta ads can do for your calendar.